Tag: brand safety
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The Role of Context in Advertising: Why Placement and Frequency Must Work Together
How placement quality, contextual relevance, viewability, and controlled repetition shape advertising performance. Executive Summary The environment surrounding an advertisement influences whether people notice it, understand its relevance, and feel comfortable responding. An advertisement placed beside useful, credible, or closely related content may benefit from the audience’s existing attention and frame of mind. The same creative…
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