Tag: ChatGPT Ads
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Conversational Advertising in the AI Era
How advertising is adapting to AI-assisted search, chat interfaces, and more complex customer decisions Executive Summary Conversational advertising places commercial messages within or alongside AI-assisted search, chat, shopping, and customer-service experiences. Unlike a conventional search results page or social media feed, these environments allow people to explain what they need, ask follow-up questions, compare options,…
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