Tag: seasonal advertising
-
Evergreen Visibility vs Burst Campaigns: Why Consistency Wins in the AI Era
How a steady advertising presence and well-timed campaign bursts can work together to build recognition and capture demand. Executive Summary Evergreen and burst campaigns serve different purposes. Evergreen advertising maintains a consistent level of visibility throughout the year, while burst campaigns concentrate spending around a particular event, deadline, promotion, or period of increased demand. For…
Written by
